HURCN SWAPS
branding
why the hurricane?
Hurricanes symbolize creation and destruction in nature. Humanity, like the calm eye, faces environmental crisis due to overconsumption and pollution. Our duty is to promote sustainability. HURCN SWAPS modular footwear promotes sustainability and longevity, advocating for environmental responsibility.
Target Audience
Modular sneakers for eco-conscious men 16-35 in sneakerhead culture, blending style with sustainability to encourage green living.
Final Sketching
After identifying the target audience and establishing a brand identity, I began thumbnail sketching to explore potential aesthetic outcomes. Drawing inspiration from popular models on the market, such as the New Balance 990.
Plug Connections
The mechanism was meticulously designed to account for compression, ensuring that the plug connections are imperceptible during walking, effectively making them feel non-existent. Additionally, when the plugs are snapped into the outsole, they produce a satisfying clicking sound, enhancing the user experience.
The placement of the tongue’s end was intentionally designed to enable users to easily access connections.
Outsole treads designed to callout the location of the plug connections.
